The Habit of Hearing “NO”

By | October 3, 2026 10:23 am

The Five-Year-Old Who Shattered Everything I Believed About Success

The cold Amsterdam wind bit through my coat like a thousand tiny needles.

I had been living abroad for years now—far from home, far from everything familiar. Yesterday, I walked into a Costco store, desperate to escape the chill, desperate to fill my cart with things I didn’t need, desperate to feel something other than the hollow ache of loneliness that had become my constant companion in this foreign land.

The automatic doors slid open. Warm air rushed out to greet me.

And then I saw him.

The Boy Who Refused to Disappear

Near the entrance, standing against the wall like a tiny soldier guarding an invisible fortress, stood a child.

He couldn’t have been more than five years old.

His jacket was too big for him—probably his older brother’s. His shoes were worn at the edges. His cheeks were flushed pink from the cold, and his tiny hands clutched a few packets of chips like they were made of gold.

Around his neck hung a small, hand-made board.

The letters were crooked. Some were written backwards. A child’s handwriting—innocent, imperfect, heartbreakingly sincere.

“For Scout Charity, only $20.”

People streamed past him like water around a stone.

A businessman in a hurry, phone pressed to his ear, didn’t even glance down.

A young couple laughed at something on their screen, walking around him as if he were invisible.

An elderly woman looked at him, hesitated, then walked on—perhaps thinking about her own grandchildren, perhaps not thinking at all.

But that little boy…

That tiny, fragile, magnificent little boy…

He refused to disappear.

The Dance of the Rejected

He would walk up to every single person who passed by.

His tiny legs would carry him forward with a determination that seemed impossible for someone so small.

He would look up—way, way up—at the towering adults around him.

And then, in a voice so sweet it could melt the coldest heart, he would ask:

“Would you like to buy a packet?”

Some bought.

A young woman with kind eyes handed him a twenty-dollar bill and took a packet. He beamed at her like she had given him the moon.

Some smiled and said no.

“Not today, little one. Thank you.”

He would nod. Smile. And move on.

Some ignored him completely.

They would look through him as if he were made of glass. As if he didn’t exist. As if a five-year-old child trying to sell chips for charity was somehow beneath their notice.

And after every single rejection…

After every cold shoulder, every dismissive wave, every silent walk-past…

He would smile.

He would nod gently to himself—as if he had expected nothing less.

And he would turn to the next person.

The Weight of Watching

I stood there, frozen, my cart forgotten, my shopping list crumpled in my fist.

My heart was clenching so tightly I could barely breathe.

I watched this child—this beautiful, innocent, impossibly brave child—walk up to stranger after stranger.

I watched him get rejected.

Again.

And again.

And again.

And I thought to myself:

This child is so small. His heart is so tender. After hearing “no” so many times, surely he will break.

He will cry.

He will run behind his teacher and hide his face.

He will give up.

But he didn’t.

After every single “no,” he would smile.

That smile—God, that smile—it wasn’t fake. It wasn’t forced. It wasn’t the smile of a child who had learned to mask his pain.

It was the smile of a soul that had not yet learned to fear rejection.

There was no shame on his face.

No fear.

No disappointment.

Only a strange, beautiful, awe-inspiring confidence.

The Purchase That Broke Me

I couldn’t hold myself back any longer.

My feet moved before my mind could catch up.

I walked up to him, pulled out my wallet, and bought a packet.

His eyes lit up like fireworks on a dark night.

He jumped—actually jumped—with joy.

“Thank you so much!” he squealed, his voice cracking with genuine delight.

And in that moment, I felt something crack inside me too.

Something I had been carrying for years—a wall I had built around my heart—began to crumble.

The Question That Changed Everything

I knelt down to his level.

My voice was soft, almost trembling.

“How many more packets do you need to sell? How long will you stand here?”

He looked at me with those big, innocent eyes—eyes that had seen more rejection in one afternoon than most people see in a lifetime.

And then he said it.

The words that would haunt me for the rest of my life.

The words that would shatter everything I thought I knew about success, failure, and the human spirit.

He said:

“Until 100 people tell me NO!”

I stopped breathing.

The world around me—the busy shoppers, the honking cars, the cold Amsterdam wind—everything went silent.

I stared at this child.

This five-year-old child.

This tiny, magnificent, impossibly wise child.

And I couldn’t speak.

The Teacher’s Revelation

I looked at his teacher standing nearby—a woman with gentle eyes and a quiet smile.

She had been watching the whole time.

Watching her student walk into the fire of rejection.

Watching him burn.

Watching him rise from the ashes.

She walked over to me and spoke softly:

“Our goal is not to sell packets. Our goal is for this child to learn to hear ‘no’ at this age.”

“To learn to accept ‘no’…”

“And still have the courage to ask the next person.”

I fell silent.

Completely, utterly, devastatingly silent.

The Mirror I Couldn’t Look Away From

What do we teach our children?

What do we teach them when they are young, impressionable, and hungry for our approval?

Study hard.

Come first.

Win the competition.

Get selected.

Stay ahead of everyone.

Be the best.

We teach them how to win.

We teach them how to succeed.

We teach them how to stand on the podium with a medal around their neck while the crowd applauds.

But we never teach them how to lose.

We show them the path to success—every shortcut, every trick, every strategy.

But we never give them the courage to walk through failure.

The Cruelty of Conditional Love

Think about it.

Your child comes home with a report card.

95%.

You beam with pride. You post it on Facebook. You tell all your relatives. You buy them a gift.

45%.

You frown. You scold. You compare them to the neighbor’s child. You say, “What will people say?”

Your child comes home after an interview.

“I got the job!”

You celebrate. You cry tears of joy. You tell everyone you meet.

“They rejected me.”

You sigh. You say, “Maybe you’re not good enough.” You tell them to try something easier.

Without realizing it, we teach them something devastating.

We teach them that “no” means—you are worthless.

We teach them that rejection means—you don’t deserve to try again.

We teach them that failure means—you are a failure.

The Lesson That Costco Taught Me

That five-year-old boy outside Costco wasn’t selling chips.

He was selling courage.

He was collecting “no’s” like other children collect stickers.

He was learning to embrace rejection—not as a wound, but as a teacher.

He was preparing for life’s greatest test.

The test of falling and rising again.

That teacher—that beautiful, wise, magnificent teacher—she taught something different.

She taught that “no” means—“not yet.”

She taught that rejection means—“try again.”

She taught that failure means—“you are learning.”

She taught that a hundred “no’s” are not a wall—they are stepping stones.

🌹 A Message to Every Parent 🌹

Friends, success gives us happiness.

But handling “no” gives us life.

From today, don’t just ask your children:

“Did you win or lose?”

“How many marks did you get?”

“What rank did you achieve?”

Sometimes, ask them:

“How many times did you hear ‘no’ today?”

“And you still kept trying?”

“I am so proud of you.”

Don’t raise children who are only happy when they win.

Raise children who are not afraid to lose.

Don’t raise children who crumble at the first rejection.

Raise children who rise every single time they fall.

Don’t raise children who seek validation from the world.

Raise children who validate themselves.

Because the winners get applause…

But those who rise after falling… get life.

The Weight of a Hundred No’s

I walked out of Costco that day with a bag of groceries I didn’t need and a heart that had been shattered and rebuilt in the span of twenty minutes.

I couldn’t stop thinking about that boy.

I couldn’t stop thinking about his smile after every rejection.

I couldn’t stop thinking about his words:

“Until 100 people tell me NO!”

And then I thought about myself.

How many “no’s” had I received in my life?

How many rejections had broken me?

How many failures had made me want to give up?

I remembered the time I failed my first job interview.

I cried for three days. I told myself I wasn’t good enough. I almost stopped trying.

I remembered the time a publisher rejected my manuscript.

I didn’t write for two years. I believed I had no talent. I almost gave up on my dream.

I remembered the time someone I loved said, “I don’t love you anymore.”

I fell apart. I thought my life was over. I forgot how to smile.

But that little boy?

He heard “no” a hundred times in one afternoon.

And he kept smiling.

He kept asking.

He kept believing.

🌹 The Final Salute 🌹

I bow to that little child.

That tiny, five-year-old warrior.

That little soul who taught me life’s greatest “yes” through a hundred “no’s.”

He didn’t know he was teaching me.

He was just standing outside Costco, selling chips for charity, collecting rejections like treasures.

But in doing so, he reminded me of something I had forgotten long ago:

Rejection is not the end.

Failure is not fatal.

And “no” is just a word—it has no power unless you give it power.

If this story touched your heart, share it with a parent who is struggling with their child’s results today.

Share it with someone who is drowning in the pain of rejection.

Share it with someone who has forgotten how to smile after being told “no.”

Maybe they need to remember…

Sometimes, 100 NO’s teach more than one YES ever could.

The Hard Truth About Rejection:

🔹 Every “no” is not a rejection—it is a redirection.

🔹 The child who learns to hear “no” becomes the adult who never stops trying.

🔹 Success is built not on victories—but on the courage to keep going after defeats.

🔹 The greatest gift you can give your child is not a perfect life—it is the strength to handle an imperfect one.

🔹 Your child doesn’t need you to remove obstacles. They need you to teach them how to climb over them.

🔹 A child who fears failure will never take risks. A child who embraces failure will never stop growing.

🌹 To Every Child Reading This 🌹

You will hear “no” many times in your life.

From teachers who don’t believe in you.

From friends who walk away.

From strangers who don’t see your worth.

From the world that tells you to give up.

But never from yourself.

Because the moment you say “no” to your own dreams—that is the only rejection that truly matters.

Keep asking.

Keep trying.

Keep rising.

And one day, the world will say “yes.”

Not because you were lucky.

But because you refused to stop.

🌹 To Every Parent Reading This 🌹

Your child is not a report card.

Your child is not a rank.

Your child is not a trophy to display on your mantelpiece.

Your child is a soul—learning, growing, falling, and rising.

Be the hand that lifts them up—not the voice that pushes them down.

Be the teacher who says, “Try again.”

Not the judge who says, “You failed.”

Be the parent who celebrates effort—not just achievement.

Because the world will teach your child to chase success.

But only you can teach your child to embrace failure.

🌹 The Final Words 🌹

“The one who learns to hear ‘no’ with a smile… will one day hear ‘yes’ with tears of joy.”

I never saw that little boy again.

But I carry him with me everywhere I go.

In every rejection I face.

In every failure I endure.

In every moment when I want to give up.

I hear his tiny voice, echoing through the corridors of my memory:

“Until 100 people tell me NO!”

And I keep going.

Because if a five-year-old can smile after a hundred rejections…

So can I.

🌹 Share this story if it moved you.

🌹 Share this story if you believe children need to learn resilience more than they need to learn perfection.

🌹 Share this story to remind someone that failure is not the end—it is the beginning of something greater.

Keep smiling… always. 😊

Sometimes for yourself… and sometimes to show the world that even a “no” can be a gift. 🌹

“Every ‘no’ you survive today… is building the ‘yes’ you will celebrate tomorrow.” 🌹

🌹 A Prayer for Every Child 🌹

May you never fear rejection.
May you never shrink from failure.
May you never stop asking, trying, and believing.
And may you always remember—

A hundred “no’s” are just the universe’s way of preparing you for the one “yes” that will change everything.

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